When I was first looking for designers to research, I kept stumbling across the name David Carson. His name popped up every time I searched influential designers of the 20th century. It seemed to me that he was definitley one of the designers that made the industry what it is today. I really like the way he can take text and transform it into something that looks very complex but really it is just a bunch of letters, which is basically just a arbitrary form. I also took a liking to Carson because he never actually took any formal training. I think it is amazing how people can come from nowhere and become one of the best at what they do. Carson set the standads pretty high for aspiring designers, but this is good because it makes everyone work that much harder to be noticed.
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